A Glimpse at A Professional SEO Expert's On Page SEO Checklist

When building or optimizing a website, here are some things you should check off to ensure that the site is fully optimized.

* Examine Site Navigation & architecture
* Examine URL paths & structure
* Rewriting Dynamic URL’s

“Use HTTP redirects appropriately (301, 302) instead of JavaScript or Meta Refreshes.”

* Canonicalization of URL’s
* Page file Names / Image File Names
* Robots.txt File
* Create/Optimize HTML Sitemap - http://sitemaps.org/
* Create/Optimize XML Sitemap that references the robots.txt file
* Create /Optimize Urllist.txt & .ror files
* Check for Broken Links & HTML/CSS Validation Check

“embrace an HTML standard”

* Submit Site & Sitemap to Google Webmaster Tools
* 404 Header Check & Optimization

* Keyword Research, Assignment & Prioritizing
* Meta Data – Title Tags, Description, Keywords, Robots, Others

“Make sure you use descriptive text in your HTML title tag, header tags and URL anchor text“

* CSS Optimization
* Prioritize Headings – H1/H2/H3
* Keyword Prominence & Placement – 1st & Last
* Image Alt Attributes & Optimization
* Updated Contact Information
* Internal Linking, No-following & PR Sculpting
* Similar Content & Keyword Cannibalization Check

“Links that are not relevant will not be counted as part of our ranking.”

Although, even if the above is done correctly, some link building may still be necessary. Nowadays all websites are optimized and website optimization is just something you have to do in order to have a chance on the SERP's.

Remember, top rankings are from a combination of RELEVANCE & POPULARITY.

Partial list provided by San Diego SEO Expert James Harrison

Freelance SEO Specialist Writes Keyword Research Article

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SEO Article; A SEO Specialist by JameSEO

As many of you know, I follow everything done by James Harrison. He intrigues me. He looks at SEO completely different than anyone else in the SEO blog hemisphere. He has taught me a great deal and he does a great job making something so complicated (or what may seem complicated) into easy step-by-step reality.

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